The Gluten Free Blog

We’ve noticed quite a few people in the blogosphere and Twittersphere this week complaining about Warbutons gluten free bread. Warbutons’ own Facebook page is full of complaints about the slices crumbling and falling to pieces.

Breaking up is not so hard to do. Warbutons gluten free bread

As you know, we went to the Warbutons gluten free launch the other week. And the two loaves we were given to try were delicious.

But the loaf I bought in Asda last week was really dry after two days, the crusts were falling off and the slices were breaking in half. It meant I lost the last third of the loaf. Boo. I put it down to the fact I hadn’t stored the loaf in a cool, dark place like a bread bin; I’d simply left it on the side in my kitchen.

But then Mum picked up a white loaf in Sainsbury’s and as you can see from the picture, the entire loaf fell to pieces as soon as she opened it! I think we rescued two slices from the back of the packet for a bit of toast.

Now, fair play to Warbutons. Mum called them and explained what had happened and they kindly put £5 of vouchers in

Money off vouchers from Warbutons

the post the same day. She was also told that Warbutons had received a number of complaints about the slices falling to pieces and were looking into it.

I really hope they do. When you actually get a good slice it’s pretty tasty. Even the white loaf is nutty and flavoursome. But who will pay a premium of £2.69 for small loaf when you’re not guaranteed even one round of sarnies out of it?

Have you tried Warbutons gluten free bread yet? How was it? Let us know in the comments.

M&S Gluten Free Sarnie

Bought these gluten free sandwiches in M&S at the weekend. Pretty tasty – although the bread fell to pieces a bit. But at £3.75 I think this is too expensive for a sarnie.

As I mentioned in the post on Warbutons gluten free bread the other week, I think we’re getting charged too much for gluten free products. What do you think? Let us know in the comments.

Hot on the heels of Genius, Warbutons, the UK’s leading independent baker, have launched their own gluten free bread. And Gluten Free Blog was lucky enough to be invited along to the recent launch breakfast, at London’s Covent Garden Hotel, hosted by the celebrity chef and gluten free expert Phil Vickery.

Warbutons Gluten Free range

What did we eat? Well, it was an early start. So we tucked into tiny slices of toast topped with salmon and egg, bacon butties, sausage sarnies and toasted teacakes. And, as you’d expect, it was all quite delicious.

Warbutons decided to build their first gluten free and wheat free bakery in March 2010, in response to customers’ requests for a tasty, gluten free range. “We’ve thrown ourselves into this project with the same passion and care we show for all our products” says Jonathan Warbuton, Chairman of the family-run company. “The whole team is really pleased with the results and it’s our hope that you will be too!”

Phil Vickery is working with Warbutons to launch the new range and as you know, we’re fans of Mr V here at Gluten Free Blog. So it was great to meet the man himself and talk all things gluten free cooking. We also chatted about salad cream and crisp sandwiches, which both of us used to enjoy as kids!

Our goodie bag included Phil’s latest book, Seriously Good! Gluten-Free Baking, which we can’t wait to tuck into. And our bag also had a white loaf, brown loaf and a packet of tea cakes which were tested on the guys as soon as we got back to the office. And all got a thumbs-up.

Warbutons Gluten Free Bread

So what’s in the Warbutons gluten free range? So far sliced white and sliced brown in 400g and 600g sizes; sub rolls in white and brown; crumpets; and fruity teacakes which are all available in all UK grocery stores.

One of the gripes, I guess, is the price. The 600g loaf retails at £2.89, the sub rolls at £1.99 and the crumpets and teacakes at £2.19. At the time of writing the small loaf (400g) is on special offer in Asda for £2 although it normally retails for £2.49. And yet the same size loaf of ‘normal’ Warburtons bread costs a measly 67p. Hmmmmm. If Warbutons really want those with coeliac disease not to “miss out on this tasty daily staple” we’d really like to see their prices come down a bit.

Read the follow up post here. Warbutons gluten free bread – falling apart?